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Product Managers act as a bridge between the consumer and the company, conducting market analysis and integrating consumer needs into the product to generate demand.
To become a product manager, candidates must have completed class 12 with 50% marks. (Representational/File Photo)
Product Managers are highly skilled professionals often regarded as the driving force behind a product’s success, and consequently, the company’s success. They act as a bridge between the consumer and the company, conducting market analysis and integrating consumer needs into the product to generate demand.
Eligibility Criteria To Become A Product Manager
To begin a career as a Product Manager, certain educational requirements must be fulfilled. Candidates need to complete class 12 from a recognised board with a minimum aggregate score of 50 percent or above in commerce or business-related disciplines.
Afterward, aspiring Product Managers should pursue undergraduate or postgraduate courses in Product Management or Management, such as a BBA in Business Management, MBA in Business Management, MBA in Marketing, etc. Additionally, various certification or diploma courses in product management are available to further enhance skills and expertise.
Besides educational qualifications, candidates must have both technical and soft skills. Key competencies include analytics, product development, market research, and project management, all essential for long-term success.
Career Levels In Product Management
Product management encompasses a variety of job profiles, spanning from entry-level to senior roles, which candidates can pursue based on their experience and expertise. Each role comes with specific responsibilities. Here are some prominent job profiles for Product Managers:
Associate Product Manager: This entry-level role involves prioritising tasks and making decisions for designated projects.
Senior Product Manager: Collaborates with product leaders to help shape and implement product strategy, leading the product team.
Product Manager: Focuses on developing innovative, leading-edge features and identifying opportunities to enhance product demand.
Director of Product: Charged with defining and driving the product’s identity and key capabilities from concept to customer.
Demand for Product Managers in India
Product Managers are highly sought after across various sectors in India, ranging from agriculture to automobiles. Notable growth has been seen in industries such as ed-tech, fintech services, healthcare, and digital marketing firms. With the emergence of start-ups, Product Management has become a vital component of business strategy in today’s world. Even during the pandemic, the demand for Product Managers in India has increased significantly.
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