Mahindra has seen a significant increase in the share of electric models in its overall sales. EVs accounted for 7.5 percent of its dispatches in the first 10 months of 2025, up from 1 percent during the corresponding period last year, when it had just the XUV400 in its electric portfolio. With the addition of the BE 6 and XEV 9e to its line-up earlier this year and the upcoming launch of the XEV 9S on November 27, Mahindra is moving closer to meeting its target of EVs comprising 15 to 25 percent of its sales by 2027.
- The share of EVs in Mahindra’s sales was just 1 percent in January-October 2024
- Mahindra ranked third in October EV retail sales behind Tata Motors and JSW MG Motor
Mahindra BE 6 and XEV 9e drive EV sales growth
The born EVs contribute 7 percent to total dispatches
The SUV maker met its CAFE II target in the financial year of 2024 with just one EV under its name. The two new “born-electric” vehicles, the BE 6 and XEV 9e, have helped the company increase its EV dispatches by 6.5 percentage points since their launch. The brand’s EV dispatches currently stand at 38,464 units for the year and are gaining more traction due to expanding EV adoption. Moreover, Mahindra ranked third in overall retail sales in October with 3,911 units sold, behind JSW MG Motor and segment leader Tata Motors.
CAFE III compliance seems on track
Company targets 15-25% EV share in sales by 2027
In an interview with Autocar Professional, Rajesh Jejurikar, ED and CEO –Automotive and Farm Business at Mahindra, said the company is targeting 15-25 percent of its sales to come from EVs by 2027 to meet the CAFE norms. India’s CAFE regulations require carmakers to meet a minimum average fuel efficiency and carbon dioxide (CO2) emission standard across their entire fleet of vehicles. Mahindra, with an array of upcoming EVs lined up, appears to be ready to meet the new CAFE III target, effective April 2027.
