January 2026 EV sales: Tata claws back market share from MG, Mahindra – Introduction



January 2026 EV sales: Tata claws back market share from MG, Mahindra – Introduction

The Indian passenger electric vehicle segment registered sales of 18,042 units in January 2026, a 51 percent increase from 11,909 units in the year-ago period. It was the third-best-selling month yet in terms of EV sales after October 2025 (19,195 units) and August 2025 (18,563 units). If this sales momentum continues in February and March, FY2026 may even come very close to the 200,000 milestone for the first time.

  1. Tata’s EV market share rose 48 percent YoY in January 2026
  2. Vinfast, the newest EV company here, delivered 432 electric SUVs last month

Notably, last month’s performance comes on the back of the segment clocking record annual sales of 177,415 units in the last calendar year.

EV sales in January 2026

Make and modelJanuary 2026January 2025YoY change (in percent)
Tata7,8525,29248
JSW MG4,6064,5272
Mahindra3,589739386
Vinfast432
Hyundai326331-2
BMW31219461
Kia30651500
BYD224338-34
Maruti Suzuki210
Mercedes-Benz69104-34
Stellantis41274-85
Tesla37
Volvo352921
Rolls-Royce24-50
Porsche16-83
Audi19
JLR1
Total18,04211,90951

Mass market carmakers

Tata

Tata Motors continues to lead the EV market, posting its highest-ever monthly sales. Last month, the carmaker sold 7,852 electric vehicles, up 48 percent year on year from 5,292 units in January 2025, giving it a 43.52 percent market share. This also tops its previous record of 7,701 units in October 2025, when it held a 40 percent share. The strong performance was driven mainly by the new Harrier EV, while the Nexon EV, Tiago EV and Punch EV continued to have their share of buyers. The Curvv coupe-SUV, however, is yet to gain proper sales traction.

JSW MG

Next up is JSW MG, which sold 4,606 EVs in January, a marginal 2 percent increase over the 4,527 units sold a year earlier, giving it a 25.52 percent market share. The brand has chipped away at Tata Motors’ lead with the Windsor EV and has since widened its lineup with the M9 MPV and the Cyberster electric roadster; over 500 units of the latter have been sold in about six months since launch. Other MG EVs on sale in India are the Comet EV and ZS EV.

Mahindra

Mahindra delivered 3,589 electric SUVs, a sharp 386 percent jump over the 739 units sold in January 2025. This pushed its EV market share in the previous month to 20 percent, up from just 6 percent last year. Growth has been led by the BE 6 and XEV 9e electric SUVs, with some fillip from the recently introduced XEV 9S.

Vinfast

At number four is Vinfast, which delivered 432 electric SUVs in January. This gives the company a 2 percent electric passenger vehicle market share in only its fourth month of sales, which is remarkable for a new brand. Starting with 136 units in October, sales of the locally assembled VF6 and VF7 have risen month on month, with 310 units in November and 384 units in December. Vinfast has also confirmed plans to launch another model – the seven-seater Limo Green electric MPV – this month.

Hyundai

Hyundai sold 326 electric vehicles in January, five units fewer than the 331 sold in the same month last year, marking a 2 percent year-on-year decline. With the Creta EV and Ioniq 5 in its lineup, the brand is seeing slow demand and now ranks fifth among the 17 electric passenger vehicle makers.

Kia

Kia reported a five-fold jump in EV sales on a low base, selling 306 units in January 2026, up from just 51 units a year earlier. Despite the sharp year-on-year growth, this was Kia’s weakest monthly performance in the last six months, following stronger volumes between August and December. Kia’s electric line-up includes the Carens Clavis EV MPV for the mass market, along with the EV6 and EV9, both sold in India as CBUs.

BYD

BYD sold 224 electric vehicles last month, a 34 percent year-on-year decline. The brand’s India portfolio includes the Atto 3 SUV, Seal sedan, eMax 7 MPV and the Sealion 7 SUV. Prices of the latter 7 were increased from January 1.

Maruti Suzuki

Maruti Suzuki, which unveiled its first electric vehicle, the e-Vitara SUV, on January 17, is listed on the Vahan portal with 210 units. While prices are yet to be announced, these are likely dealer dispatches. The e Vitara will be offered in three trims – Delta 49kWh, Zeta 61kWh and range-topping Alpha 61kWh.

Luxury segment

BMW leads with 68 percent share

Together, the eight luxury electric car and SUV makers sold 456 units in January 2026, up 28 percent year-on-year. BMW led the segment by a wide margin with 312 units, a 61 percent YoY rise, giving it a dominant 68 percent share of the luxury EV market.

Mercedes-Benz followed with 69 electric vehicles, down 34 percent from a year ago, translating to a 15 percent market share. Tesla, the newest entrant in India’s luxury car space, edged past Volvo to take fourth place with 37 units of the Model Y, accounting for an 8 percent share. This brings Tesla’s total sales since its September 2025 entry to 263 units, well below early expectations. Volvo sold 35 electric cars and SUVs, up 21 percent YoY, while Rolls-Royce reported two units of its all-electric Spectre.

With inputs from Uday Singh.



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