Tween beauty brand Stellar Beauty makes its debut


Stellar Beauty Co. made its debut on Thursday, a new tween skincare brand created by 12-year-old athlete, Stella Dorazio.

Tween beauty brand Stellar Beauty makes its debut
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The tween beauty brand introduces a collection of dermatologist-tested skincare products designed specifically for tween girls whose skin is exposed to sweat, sun, chlorine, and wind, comprising gentle ingredients, and mineral sun protection.

The debut line consists of four hero products: Passion Pop Smash Cleanser; Coco Rush Punch Moisturizer; Splash Face Mist – a refreshing, after-sun facial mist; and the Glow Guard Mineral Sunscreen SPF 50.

“Stellar started because I wanted skincare that felt like it was made for girls like me,” said Dorazio.

“I wanted products that were fun and easy to use, but also gentle enough for growing skin and designed for all the things I love to do. I hope Stellar helps other girls build confidence through simple, healthy habits and reminds them to always shine as themselves.”

Stellar Beauty Co. is available now via the brand’s online store.

The broader demographic of U.S. teens and tweens represents about 10% of the total U.S. consumer beauty market, according to the Boston Consulting Group, spending an estimated $4.7 billion annually.

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