“Throughout his career at PUMA, Johan has played an important role in the development of our Sports Marketing organization and contributed to many of the athlete, team and federation partnerships that have helped strengthen PUMA’s position as a global sports brand,” said PUMA CEO Arthur Hoeld. “I would like to thank him for his commitment and dedication and wish him every success for the future.”
Puma has announced that Johan Adamsson, VP Global Sports Marketing & Sports Licensing, will leave the company on August 31, 2026 after more than 25 years for personal reasons.
CEO Arthur Hoeld will oversee Sports Marketing on an interim basis until a successor is named, with an announcement on future leadership expected soon.
Until a successor is announced, CEO Arthur Hoeld will lead Sports Marketing on an interim basis and oversee all related activities.
“I look back with immense gratitude and pride on an extraordinary journey. It has been a true privilege to be part of such an iconic brand, to experience some of the world’s greatest sporting events and, most importantly, to work alongside so many exceptional and inspiring people,” said Johan Adamsson. “PUMA has an incredible heritage, and I have every confidence that the brand will continue to lead, inspire and set the standard for many years to come.”
An announcement regarding the future leadership of Sports Marketing at PUMA will be made soon.
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Fibre2Fashion News Desk
