Matthias, who has been with PUMA for almost 20 years, will continue to be part of the PUMA family as a consultant. He will continue to represent PUMA on the Supervisory Board of German football club Borussia Dortmund GmbH & Co. KGaA and will provide his strong expertise to business leaders going forward.
“I would like to thank Matthias for his commitment to the brand in his various roles and for his contribution to the measures as part of our 3-year transformation journey. I am very happy that he agreed to continue to support us as a consultant,” said CEO Arthur Hoeld. “We wish him all the best in his future endeavours.”
Puma Chief Commercial Officer Matthias Baeumer will step down from the Management Board effective September 30, 2026 for personal reasons, with CEO Arthur Hoeld overseeing sales and subsidiaries in the interim.
After almost 20 years at Puma, Baeumer will remain a consultant and represent the company on Borussia Dortmund’s Supervisory Board while the four-member board awaits his replacement.
Matthias held various leadership positions within PUMA. He joined PUMA in 2007 as Sales Director PUMA Germany, Benelux. Two years later, he took over the role of General Manager DACH (Germany, Austria, Switzerland), a position he held for over a decade. Before he was named CCO, Matthias was responsible for PUMA’s Global Business Unit Teamsport. Prior to joining PUMA, Matthias worked for different companies in the consumer goods and automotive industries.
Héloïse Temple-Boyer, Chair of the Supervisory Board, said: “On behalf of the Supervisory Board, I would like to thank Matthias for his dedication, passion and leadership. With his strong commercial experience, he celebrated many successes during his time at PUMA. We wish him all the best for his future.”
From 1 October 2026, PUMA’s Management Board will consist of Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (Chief Brand Officer) and Andreas Hubert (Chief Operating Officer), until a successor for the CCO position has been appointed.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
