Blissclub expands into swimwear with “sun-safe” designs

Direct to customer active wear brand Blissclub has forayed into swimwear for the summer season to diversify its product offering with a collection of “sun-safe” ensembles for the pool, available in different levels of coverage. 

“The Blissclub Swimwear Collection is here- made for dips, dives, and dancing till sunset,” announced Blissclub on Facebook, sharing images of the new line. “Pool party? Beach day? Chill picnic? We’ve got you covered- literally. Our brand-new Swimwear Collection is here to make you feel confident, supported, and sun-safe. These pieces are made to move with you- from pool dips to post-swim lounging.”

The collection has a bright colour palette with monochrome looks designed to flatter a wide range of body types. In order to both offer different levels of protection from the sun and varied levels of modesty, the collection ranges from tankini sets to long sleeve swim dresses. 

Blissclub was founded in 2020 in Bengaluru and began as an online first business. After stepping into the world of brick-and-mortar retail, the label today counts around 125 employees and is ranked second amongst 95 active competitors, business ratings agency Tracxn reported on its website. Earlier in the month, Blissclub announced that it has raised Rs 33 crore in a new funding round led by existing investor Elevation Capital.