Classic Legends, the parent company of Jawa, Yezdi, and BSA motorcycles, plans to launch four new models, enter seven new export markets and double its sales in FY26, Co-Founder Anupam Thareja said at a recent media roundtable.
- Classic Legends plans to expand its dealer network from 350 to 500
- The brand is also working on a 450cc platform
Classic legends is working on refining its current offerings
The brand currently offers eight products under three brand names
Yesterday, Yezdi launched the 2025 Adventure, priced at Rs 2.15 lakh to Rs 2.27 lakh (ex-showroom, Delhi). To read about what has changed on the latest model, tap HERE.
On introduction of a new engine in the middle-weight motorcycle segment, Thareja said, the company is working on a 450cc engine platform but may not launch it this year. Instead, the company is currently focused on improving its existing engine platforms.
“I’m honestly sick and tired of the CC game. What matters is how the bike rides, how it performs in real-world conditions. Our engines are bulletproof. Now we’re playing with sprockets, gear ratios, handling, suspension — everything that makes the ride truly exciting,” he said. “We’re refining and sharpening our current offerings to deliver more value and versatility.”
According to Thareja, Classic Legends is focused on strengthening its existing lineup — roadsters, adventure tourers, and classic motorcycles — rather than venturing into entirely new segments. “We need to do justice to what we already have. We’re getting more focused with our positioning, pricing, and product lines,” he said.
Classic Legends currently offers three models under the Yezdi brand—the Roadster, Scrambler and Adventure—five models under the Jawa brand, and two bikes under the BSA marque. Despite a strong brand legacy, the company has faced challenges in establishing a foothold in the middleweight motorcycle segment, due to product quality concerns, after-sales service issues, and disruptions caused by the global pandemic. However, BSA now has plans to launch a new scrambler version which will be powered by the same single-cylinder, 650cc engine that also powers its Goldstar.
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