Eurogrip, the two-wheeler tyre brand from the TVS Group has officially integrated into Honda Taiwan Co., Ltd.’s after-sales service network. The partnership was announced on June 12, 2025, marking the Indian tire manufacturer’s expansion into Taiwan’s motorcycle market.
- Eurogrip tyres to be sold at all Honda service centers in Taiwan
- This partnership boosts global presence and brand recognition for both TVS and Eurogrip
- Marks Eurogrip’s continued expansion into international markets
TVS’ Eurogrip currently operates in 85 countries
The partnership includes plans for training resources and consumer engagement programs
Under the agreement, Eurogrip’s motorcycle tyre range, including the Protorq extreme and Roadhound models, will be available across all authorized Honda motorcycle service centers in Taiwan.
P Madhavan, Executive Vice-President of Marketing & Sales, stated that building Eurogrip as a global consumer brand represents a key objective for the company. He noted that the partnership demonstrates acceptance of the company’s steel radial tire products in international markets.
The partnership includes plans for training resources and consumer engagement programs to be rolled out in collaboration with Honda Taiwan.
The company’s products are currently available in over 85 countries worldwide. TVS Srichakra operates a design center in Milan, Italy, supporting its research and development center in Madurai, with tire testing conducted under Indian, European, and Japanese road conditions.
The partnership with Honda Taiwan represents Eurogrip’s continued expansion into Asian markets as the brand seeks to establish itself among performance-focused motorcycle riders globally.
With inputs from ANGITHA SURESH
Also see: TVS Eurogrip Protorq Extreme ride experience
TVS Eurogrip Masterclass: How tyres are developed
Eurogrip Trailhound SCR tyres review: Kicking up some dirt
