Madame has a new address in Ludhiana

Women’s fashion brand Madame has opened a new exclusive brand outlet in Model Town, Ludhiana, further strengthening its retail presence in its hometown. The brand already operates across key locations in the city including Pavilion Mall, MBD Mall, Ghumar Mandi, and Chandigarh Highway.

“Ludhiana holds a special place in our brand’s journey- it’s where we began, and it continues to be a strong and evolving market for us,” said Madame’s CEO and managing director Akhil Jain in a press release. “We’re proud to open our new store here. The continued support and love from our hometown customers have been a major driver in our expansion. With increasing demand for stylish, premium-quality fashion, we aim to keep innovating and delivering the best to our shoppers.”

The new outlet features Madame’s full summer collection, offering breathable dresses, airy tops, denim, handbags, perfumes, and stoles. Designs span floral, abstract, and geometric prints across silhouettes such as skirts, co-ord sets, jumpsuits, and statement denim.

With an emphasis on fabric innovation and trend-led design, Madame plans to continue to build on its data-driven approach to fashion while reinforcing its connection with core markets like Ludhiana. The expansion aligns with Madame’s retail strategy of bringing contemporary global fashion to aspirational Indian women in both urban and emerging markets.