The GST 2.0 reforms that came into effect at the end of September last year have provided fresh wind in the sails for Maruti Suzuki as the brand saw sales in the fourth quarter of 2025 (October to December) surge 22 percent compared to last year. Maruti’s sales of in the first three quarters of 2025 (January to September) were down 3 percent compared to 2024. What has helped provide new impetus to the brand’s sales is reviving demand for its small cars and other hatchbacks.
- Maruti Alto K10 and S-Presso sales up 92 percent compared to Dec 2024
- Mini segment now accounts for 6.2 percent of the Maruti’s total sales
- Maruti Suzuki 2025 sales up 3 percent with 18 lakh units
Maruti small car demand sees revival
Maruti Baleno and Dzire help drive compact hatchback and sedan sales.
Segment | Dec 2025 sales | Dec 2024 sales | YoY difference | Nov 2025 sales | MoM difference |
Mini | 14,225 | 7,418 | 92% | 12,347 | 15% |
Compact | 78,704 | 54,906 | 43% | 72,926 | 8% |
Total | 92,929 | 62,324 | 49% | 85,273 | 9% |
At Maruti’s December sales briefing, Partho Banerjee, senior executive officer – marketing and sales, confirmed, “We have a pending booking of more than one and a half months even after seeing nearly 100 percent growth in this [mini] segment.” As per the brand, the mini segment – comprising the Alto K10 and S-Presso – contributed 6.2 percent to the Maruti’s total sales, with 14,225 units. That’s a 92 percent increase over December 2024’s 7,418 units, and a 15 percent increase over November’s 12,347 units.
Sales of Maruti’s compact segment – Baleno, Celerio, Dzire, Ignis, Swift and Wagon R – models have also increased significantly compared to last year, providing more momentum to the brand. The Dzire compact sedan, Baleno premium hatchback and the Wagon R tall-boy hatchback are among those that contributed the highest amounts to Maruti’s sales; the Dzire is 2025’s best-selling model, while the Baleno was the company’s best-seller in the month of December, with 22,108 units.
Banerjee went on to say, “There is a visible improvement post-GST. If you compare the first half with the third quarter, the difference is quite clear. The company also saw a rise in first-time buyers, particularly in smaller towns. “We are seeing a meaningful increase in first-time buyers, especially in the small car segment. The share has gone up by around five percentage points,” Banerjee said.
Demand recovery has been most pronounced beyond the top 100 cities, where affordability improvements have had a more substantial impact, he added.
Maruti ends 2025 with highest ever wholesales of 18,06,514 units
The brand registered a 3 percent increase in sales in 2025 compared to last year.
| 2025 | 2024 | Difference |
Q1: Jan-Mar | 4,85,133 | 4,79,791 | 1% |
Q2: Apr-Jun | 3,93,572 | 4,19,114 | -6% |
Q3: Jul-Sep | 4,01,874 | 4,25,500 | -6% |
Q4: Oct-Dec | 5,25,935 | 4,31,020 | 22% |
TOTAL | 18,06,514 | 17,55,425 | 3% |
Maruti rounded off 2025 with sales of 1,78,646 units in December 2025, bringing its annual total to 18,06,514 units, which is its best ever sales in the country. This represents a 3 percent increase compared to 2024’s total sales of 17,55,425 units, powered by the above mentioned increase in small cars sales. While Maruti’s SUVs and MPVs still account for 48 percent of its total sales in December, the increasing share of hatchbacks in the last quarter underlines the revival in demand for the smaller cars.
With inputs by Ajit Dalvi, Ketan Thakkar and Kiran Murali
