Myntra’s End of Reason Sale witnesses growth in customers, orders

The 22nd edition of Myntra‘s End of Reason Sale (EORS) reported a 2 times surge in orders over normal days while registering a 1.3 X growth in new customers over the last edition of EORS.

Shoppers from Tier 2 and beyond played a crucial role in driving growth, contributing nearly 60 percent of the total orders placed.

Cities like Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore, and Udaipur emerged as high-traction hubs, showcasing Myntra’s growing reach in non-metros.

Commenting on EORS, Bharath Kumar, head of revenue growth at Myntra in a statement said, “The 22nd edition of EORS has been exceptional, underscoring Myntra’s position as one of the leading enablers of fashion, beauty and lifestyle commerce in India. It reflects the love and trust our customers continue to place in us. We’re grateful to the millions of shoppers from across the country, from metros to smaller towns, who made this a truly memorable event.”

“This EORS, which had a wide range of affordability options on credit, debit cards and UPI offers, brought joy through fashion, beauty, and lifestyle at an unmatched value, and we’re delighted to see how deeply that resonates with our customers,” he added.

This edition of EORS featured over 4 million styles from over 10,000 brands making it season’s biggest fashion, beauty, and lifestyle shopping events.