Ola Electric has announced price reductions across its Roadster motorcycle range. Deemed part of the brand’s Holi Mahotsav celebrations, the move comes as the company faces mounting sales pressure, currently holding around 4 percent market share – down from a commanding 24 percent in January last year.
- Roadster X bikes now start at Rs 79,999
- Roadster X+ range starts at Rs 1.09 lakh
Ola Electric Roadster price details
The brand is also offering limited-time Holi offers and extended warranty on select S1 models
The Roadster X portfolio is now available in three battery configurations with revised pricing. The 2.5kWh variant is priced at Rs 79,999, the 3.5kWh at Rs 92,999 and the 4.5kWh at Rs 99,999.
Meanwhile, the Roadster X+, which offers more features and larger battery options, is now priced at Rs 1.09 lakh for the 4.5kWh configuration and Rs 1.89 lakh for the range-topping 9.1kWh variant. The price cuts aim to make the electric motorcycle more accessible to mainstream buyers.
As part of its Holi celebrations, Ola Electric has also announced limited-time festive offers available exclusively during designated 90-minute windows. Customers will be able to access limited units at a special price revealed only during the live window.
The aggressive pricing strategy comes at a time when Ola Electric is facing significant sales challenges. In February 2026, the company sold just 3,968 units, slipping to sixth place in monthly electric two-wheeler sales for the first time. This marks one of Ola’s weakest monthly performances since 2022 and represents a sharp decline from January 2025, when it outsold current market leaders, TVS and Bajaj.
