Swiss performance sportswear brand On has appointed Helena Helmersson as an independent member of its Board of Directors, as well as a member of the Nomination and Compensation Committee.
Helmersson joins On following a nearly three-decade career at H&M Group, where she served as chief executive officer from 2020 to 2024. She also previously held roles as chief operating officer, global head of production, and head of sustainability at H&M, between 2010 and 2020.
Helmersson also currently serves on the boards of Quizrr, a digital training company, and as a chairperson of Circulose, a textile-to-textile recycling company.
“I’m honored and excited to join On’s board of directors. On’s unique blend of innovation, performance, and impact creates something truly special. I look forward to working with the Board and the management team to help shape the future of this inspiring company as it grows to true scale,” said Helmersson.
David Allemann, co-founder and executive co-chairman of On, added: “We are delighted to welcome Helena to On. Her exceptional track record in retail, operations, and purpose-driven leadership will be a powerful asset as we continue our journey to be the premium global sportswear brand. We’re convinced she will play a pivotal role in shaping On’s next chapter of global growth.”
The company also announced that Kenneth Fox, who has served on the board for seven years, will conclude his term at On’s 2025 Annual General Shareholders’ Meeting. Fox played a key role in guiding On’s strategic direction, including its IPO in 2021.
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