Tanishq brings US store total to seven with Silicon Valley opening

Tata Group fine jewellery brand Tanishq has expanded its presence in the US with the opening of a flagship showroom in Santa Clara, California. Located in the heart of Silicon Valley, the 5,100 square foot store is Tanishq’s largest in the country to date and brings its total US store count to seven.

The store opened with a ceremonial launch event featuring a traditional lamp-lighting, ribbon cutting, and live musical performance, the Gem and Jewellery Export Promotion Council reported. Santa Clara mayor Lisa M Gillmor attended the inauguration, joined by local community leaders and jewellery enthusiasts from across the Bay Area. The project’s construction was carried out with Tashaan Group Constructions.

“We’re proud to announce the successful completion of Tanishq, Santa Clara project that reflect [sic] our commitment to quality, safety, and innovation in construction,” announced Tashaan Group Constructions’ CEO Jigar Dave on Facebook. “From groundbreaking to finishing touches, our team has worked tirelessly to bring these visions to life- on time and with excellence. A huge thank you to our partners and incredible crew for making this possible. Here’s to building a stronger future- one project at a time!”

The Santa Clara store showcases Tanishq’s signature collections, featuring a wide range of gold and diamond pieces. The offering spans traditional bridal jewellery to everyday wear, aiming to serve the evolving preferences of the South Asian diaspora in the region along with its stores in New Jersey, Houston, Dallas, Chicago, Seattle, and Atlanta.

“Opening our flagship store in Santa Clara marks an exciting chapter in our US journey,” said Titan Company Limited’s business head for North America Amrit Pal Singh, the GJEPC reported. “The Bay Area houses a dynamic South Asian community that values culture, innovation, and design- core to everything we do.”