GAAP and non-GAAP operating margins for the year were 20.5 per cent and 27.8 per cent, respectively. The company generated $2 billion in operating cash flow and $1.5 billion in free cash flow, returning more than $3 billion to shareholders through $2.5 billion in share repurchases and $531 million in dividends, eBay said in a press release.
eBay has reported revenue of $11.1 billion and GMV of $79.6 billion in 2025, with higher profits and over $3 billion returned to shareholders.
The company exceeded impact goals through recommerce-led sustainability gains and charitable contributions.
Q4 delivered strong growth, supported by AI tools, eBay Live expansion and authentication services.
eBay guided Q1 2026 revenue of $3-3.05 billion.
Beyond financial performance, eBay exceeded its five-year impact goals in 2025, reporting nearly $25 billion in cumulative positive economic impact from pre-loved and refurbished goods, avoidance of about 8.2 million metric tonnes of carbon emissions, and diversion of over 360,000 metric tonnes of waste from landfills. Contributions through eBay for Charity reached nearly $198 million for the year, while the eBay Foundation granted over $17 million to organisations supporting inclusive entrepreneurship.
“2025 was a milestone year for eBay, and our results reflect the strength of our strategy and the disciplined execution behind it,” said Jamie Iannone, chief executive officer at eBay. “We have built significant momentum across our strategic priorities, delivering meaningful growth and reinforcing our leadership in recommerce. As we continue to harness AI to elevate the customer experience worldwide, eBay is in the strongest position it has been in years.”
The company also witnessed solid fourth quarter (Q4), with revenue rising 15 per cent YoY to $3 billion and GMV increasing 10 per cent to $21.2 billion, reflecting continued momentum across strategic priorities and recommerce initiatives.
GAAP net income from continuing operations in the quarter stood at $525 million, or $1.14 per diluted share, while non-GAAP net income reached $648 million, or $1.41 per diluted share. GAAP and non-GAAP operating margins were 20.3 per cent and 26.1 per cent, respectively. The company generated $595 million in operating cash flow and returned $756 million to shareholders through share repurchases and dividends during the quarter.
During the quarter, eBay expanded its live-stream shopping experience eBay Live to Germany and Australia, launched AI-driven Magical Listing tools for sellers, and broadened authentication services across Europe to strengthen trust in pre-loved categories.
“Our Q4 results conclude a very strong 2025 for eBay, with accelerating growth and significant progress against our strategy,” said Peggy Alford, chief financial officer at eBay. “This continued strength coupled with our solid financial foundation positions us to deliver long-term value for our shareholders.”
Looking ahead, the company guided first-quarter 2026 revenue of $3-3.05 billion and GMV of $21.5-21.9 billion, alongside diluted non-GAAP earnings per share of $1.53-1.59. The board also declared a quarterly cash dividend of $0.31 per share, payable on March 20, 2026.
Fibre2Fashion News Desk (SG)
