Deckers Brands closes 2025 with 16% sales jump on Hoka and Ugg gains


Deckers Brands announced on Thursday sales surged 16.3% to $4.986 billion for the fiscal-year 2025, on the back of a double-digit sales hike at Hoka and Ugg. 

Deckers Brands closes 2025 with 16% sales jump on Hoka and Ugg gains
Deckers Brands closes 2025 with 16% sales jump, driven by Hoka and Ugg. – Hoka

The Goleta, California-based company said wholesale net sales increased 17.4% to $2.856 billion alongside a direct-to-consumer sales increase of 14.8% to $2.13 billion for the 12 months ending March 31.

By region, domestic sales increased 11.3% to $3.187 billion, and international net sales increased 26.3% to $1.799 billion. 

By brand, Hoka clocked a 23.6% growth to $2.233 billion, alongside Ugg where net sales increased 13.1% to $2.531 billion. The gains were partially offset by other brands, including Teva, Ahnu, and Koolaburra, where net sales decreased 8.6% to $221.2 million.

For the fourth fiscal quarter, Deckers reported revenue of $1.02 billion, a 6.5% increase year-over-year. Hoka posted 10% growth to $586.1 million, while Ugg rose 3.6% to $374.3 million. Earnings per share for the quarter rose to $1.00, up from $0.82.

“Deckers delivered another exceptional year of results in fiscal 2025, highlighted by the Hoka and Ugg brands’ respective revenue growth of 24% and 13%, as well as record earnings per share,” said Stefano Caroti, president and chief executive officer. 

“While the global trade environment has introduced greater near-term uncertainty, we are very confident in the exciting opportunities ahead for Hoka and Ugg. We view these brands as industry leaders, each with iconic and innovative products that operate in differentiated marketplaces. Alongside Deckers’ superb balance sheet, this positions us well to manage through the near-term with a focus on the long-term.”

Looking ahead, due to ongoing uncertainty around global trade policy, Deckers said it will not issue full-year guidance for fiscal 2026. 

For the first quarter ending June 30, the company expects sales between $890 million and $910 million. Diluted earnings per share is expected to be in the range of $0.62 to $0.67.

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