Rajasthan CM Bhajan Lal Sharma.
| Photo Credit: Emmanual Yogini
A campaign aimed at inspiring the youth to engage in innovative activities to promote environmental and climate action was launched here on Wednesday. The drive will foster a culture of sustainability by tapping into the creativity, innovation, and digital fluency of the youngsters to create meaningful contents.
Rajasthan Chief Minister Bhajan Lal Sharma launched the campaign here on the eve of the World Environment Day and unveiled its official poster. Mr. Sharma called for harnessing the power of the youth for nation-building through such initiatives.
The campaign has been taken up under the aegis of Jaipur-based Lok Samvad Sansthan (LSS) and New Delhi-based Sustainability Karma. LSS secretary Kalyan Singh Kothari said the youth, including the students of colleges and universities, would be encouraged to produce contents to sensitise the wider public on the challenges of climate change, environmental degradation, and sustainable living.
Mr. Sharma expressed the hope that the State-wide campaign, aptly titled “Voice of Bharat: Youth for Sustainability”, would bring about behavioural changes, drive individual and collective action, and contribute to improved environmental outcomes.
Among others, Haridev Joshi University of Journalism & Mass Communication Vice-Chancellor Sudhi Rajiv and Vishvakarma Skills University Vice-Chancellor Dev Swarup were present on the occasion. (EOM)
Published – June 05, 2025 02:43 am IST
