The 2026 Vision grand tourer concept, revealed on Friday, shows what the future of Alpina could look like under BMW. Formerly a standalone tuning company, Alpina came under BMW’s full control at the start of 2026, following its 2022 acquisition. While the prototype will not spawn a production car, it shows the design direction for future Alpina models. These will be priced above current BMW offerings but below Rolls-Royce. The first production Alpina car under BMW will be based on the 7 Series, and it will debut in 2027.
- The Vision concept is powered by a V8 engine
- It is 5.2 metres long and offers a 2+2 seating layout
- Like the new 7 Series, it gets a rhomboid touchscreen and a passenger display
2026 BMW Alpina Vision concept exterior
The Vision is a 2+2-seater coupe, stretching the tape to 5.2 metres. The front features Alpina’s signature shark-nose treatment, while the slim grille is inspired by the 1956 BMW 507. The daytime running lights use a warm white colour, and the headlamps have small illuminated crystal details.
The concept carries over classic Alpina touches, including a 20-spoke design for the wheels (22-inch front and 23-inch rear), an ‘ALPINA’ wordmarked chin spoiler and quad exhaust tips. It also gets a subtle version of the Deco Set stripes. On production cars, BMW plans to hand-paint these stripes instead of using decals.
2026 BMW Alpina Vision concept interior
The interior is a two-tone affair, comprising a darker upper section and a lighter lower section. Alpina has used full-grain leather for the upholstery, and the stitching is inspired by the brand’s deco lines. Open-pore wood and machined metal detailing on trims elevate the cabin’s look. A steering wheel featuring vertical twin spokes and the new Alpina logo in the centre, a full-width display unit at the base of the windscreen, a rhomboid-shaped infotainment touchscreen and a separate passenger display are also present, similar to what we recently saw on the 7 Series facelift.
At the rear are BMW Alpina crystal glasses that rise automatically from the centre console. Each glass has 20 Deco lines and is held in place with hidden magnets.
2026 BMW Alpina Vision concept powertrain
The Vision prototype is powered by a front, longitudinally mounted V8 engine. While the full technical specifications have not yet been disclosed, the first production car, as per Autocar UK, is likely to use a 4.4-litre twin-turbo V8 without hybrid assistance. It could even be tuned differently from other BMW Group offerings. Production Alpina cars will also retain the Comfort Plus damper setting from previous models.
X7 to get Alpina treatment after 7 Series
The X7 will be the second model after the 7 Series to get Alpina treatment. BMW Alpina head Oliver Viellechner said the brand is also looking at an electric vehicle, stating that BMW Group has the right parts to build a high-performance electric car, but he did not give a timeline. For now, though, the focus will stay on combustion-engined models. Viellechner added that Alpina’s annual volumes could be around 2,500 units.
Viellechner also pointed to the strong demand for Maybach in China, a market that Alpina may want to aim for. Currently, it’s not clear how far down the BMW line-up Alpina will go, but the B3 and B5 seem unlikely to fit the brand’s new positioning, according to Autocar UK.
