The box office performance of Ramayana – Part I has created history, with the Ranbir Kapoor and Yash starrer attracting audiences in huge numbers across the country. While much has been written about the film’s record-breaking collections, a closer look at its cinema chain-wise performance throws up some fascinating facts. Bollywood Hungama analysed the collections of Ramayana from November 5 to November 13, covering its first nine days, and the findings reveal how the film has proved to be a massive money-spinner for multiplex chains and smaller exhibitors alike.
PVR INOX strikes GOLD; collects Rs. 229.47 crores in just 9 days
The biggest beneficiary of the Ramayana wave is PVR INOX that has collectively generated a staggering Rs. 229.47 crores in NETT ticket sales in just nine days. Of this, PVR contributed Rs. 132.95 crores while INOX accounted for Rs. 96.52 crores.
What’s remarkable is that PVR INOX alone contributed nearly 39.2% of Ramayana’s tracked all-India NETT collections of approximately Rs. 585 crores. In other words, almost Rs. 4 out of every Rs. 10 collected by the film came from PVR INOX.
The footfall figures are equally impressive. PVR sold 28.13 lakh tickets, while INOX registered 21.85 lakh admissions. Together, they sold nearly 50 lakh tickets in just nine days!
Cinepolis emerges as a strong No. 2 multiplex operator
While PVR INOX dominated, Cinepolis also had plenty to celebrate. The multiplex chain collected Rs. 45.73 crores NETT and sold 9.39 lakh tickets.
Interestingly, Cinepolis recorded an average NETT realization of approximately Rs. 487 per ticket, higher than PVR’s Rs. 473 and INOX’s Rs. 442. This is a noteworthy finding, though it should not automatically be interpreted as Cinepolis charging higher prices across the board. The difference could also reflect the mix of locations, formats and screenings.
Miraj Cinemas delivers a SURPRISE; sells over 6 lakh tickets
One of the most interesting findings concerns Miraj Cinemas. The chain emerged as the largest individual cinema brand in terms of collections, after PVR INOX and Cinepolis.
Miraj generated Rs. 22.15 crores NETT and sold an impressive 6.39 lakh tickets. Its average NETT realization stood at approximately Rs. 347 per ticket.
Rajhans, MovieMax, Movietime and other chains join the party
The success of Ramayana was not restricted to India’s biggest multiplex brands. Rajhans Cinemas collected Rs. 12.10 crores while selling 3.39 lakh tickets. MovieMax followed with Rs. 8.79 crores and 2.18 lakh tickets, while Movietime generated Rs. 6.57 crores from 2.07 lakh admissions.
Perhaps the most striking revelation is the combined contribution of PVR INOX and Cinepolis. Together, they collected approximately Rs. 275.21 crores NETT. That’s an extraordinary 47% of the film’s total tracked India NETT collections.
Top 10 cinema chains by collections
Cinema chain – NETT (Rs. cr.) – Tickets sold
PVR – 132.95 cr. – 28,13,383
INOX – 96.52 cr. – 21,85,198
Cinepolis – 45.73 cr. – 9,39,276
Miraj Cinemas – 22.15 cr. – 6,39,194
Rajhans Cinemas – 12.10 cr. – 3,38,610
MovieMax – 8.79 cr. – 2,17,515
Movietime – 6.57 cr. – 2,07,258
Fun – 6.01 cr. – 1,53,867
NY Cinema – 5.35 cr. – 1,31,909
Wave – 5.15 cr. – 1,48,073
