The campaign brings ASOS’ role as The Stylist to life, helping customers navigate their style dilemmas with inspiration, curation and advice. From finding a gift for someone who’s hard to buy for, to deciding what to wear to the office Christmas party, the mini film shows how the right style advice can turn any dilemma into a style moment.
ASOS has launched ASOS Hotline, its first dedicated Christmas partywear and gifting campaign, featuring Ziwe, Farron Clark, Toni Brattin, Harry Collett and Olivia Neill.
Styled by Law Roach, the digital, social and editorial campaign combines a retro-inspired film with a curated winter edit spanning ASOS DESIGN, ARRANGE, Topshop, Levi’s, Mango and Polo Ralph Lauren.
At the heart of the film sees Ziwe and ASOS Marketing Insider Farron Clark field calls from Harry Collett, Toni Brattin, and Olivia Neill, each with a style dilemma: Harry needs an outfit to meet the parents for a date that’s not quite official; Toni is heading to London for a big event and needs a look to match; and Olivia is searching for a gift for her sister, who’s impossible to buy for.
Launching today across digital, social and editorial, ASOS Hotline will give customers inspiration and advice for the moments that shape the winter season, from party dressing and gifting to winter escapes and cold-weather style. ASOS Stylist in Residence, and renowned image architect, Law Roach styles Ziwe, Olivia and Harry for the digital covers of the ASOS Magazine winter issue. Bringing his distinctive eye and transformative approach to personal style, Law offers his perspective on how the right look can turn any occasion into a moment worth celebrating.
The ASOS Hotline’s style advice is backed by a curated winter fashion edit, giving customers the wardrobe to solve their own seasonal style dilemmas. Spanning ASOS DESIGN, ARRANGE, Topshop and partner brands including Levi’s, Mango and Polo Ralph Lauren. The edit brings together party-ready looks, winter dressing and gift-worthy finds, spotlighting trends including 80s power dressing, high-volume silhouettes, plush textures and embellishments.
Vanessa Spence, EVP Brand & Creative at ASOS, said: “Winter is full of moments when you want to look and feel your best, whether that’s a big night out, finding the perfect gift or simply trying something new. With ASOS Hotline, we’re bringing together fashion, entertainment and expert styling to help our customers navigate those moments with confidence. It’s a really fun expression of our ambition to make ASOS everyone’s personal stylist, helping people find their style and make every moment their own.”
Law Roach, ASOS Stylist in Residence, said: “I’ve always believed in the power of fashion to give you confidence in how you show up. We all have those moments when we’re getting ready and just don’t know what to wear. To have the opportunity to help people work through those style dilemmas and find something that makes them feel good, that’s incredibly rewarding.”
The campaign was created in partnership with creative agency Baron & Baron, photographed by Nicolas Kantor, and brought to life on film by Talia Collis and Peter Bishop.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
