The collaboration combines BASF’s global expertise in ingredient and formulation science with NEO Corporate’s deep understanding of consumer preferences and product development, creating a platform for future innovation opportunities. Together, the companies will transform emerging trends into differentiated concepts that help brands deliver greater value and unlock new opportunities for growth.
BASF and NEO Corporate Public Company Limited have formed a strategic partnership in Bangkok to develop next-generation personal care solutions.
The work will focus on innovative formulations, ingredient technologies and trend-driven product concepts for brands.
The partners aim to turn consumer trends into differentiated concepts and accelerate high-performance solutions for evolving needs.
“The future of Personal Care lies in translating scientific expertise into solutions that create meaningful value for consumers,” said Dr. Chang Wang, Vice President, Personal Care Solutions Asia Pacific, BASF. “By combining BASF’s strengths in science-driven innovation and formulation expertise with NEO Corporate’s market insights, we can accelerate the development of concepts that help our customers bring compelling products to market.”
Nitchamon Thakolsri, Deputy Chief Executive Officer, Business Innovation at NEO Corporate Public Company Limited, added: “Today’s consumers look for products that not only deliver core performance, but also provide experience and relevance. This collaboration brings together complementary capabilities that enable us to translate emerging trends into distinctive concepts and create new opportunities for brands.”
Through this partnership, BASF and NEO Corporate aim to accelerate the development of high-performance Personal Care solutions that address evolving consumer needs, drive customer success and help shape the future of the industry.
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ALCHEMPro News Desk (JP)
