Gieves & Hawkes introduces statement House Check

Gieves & Hawkes has unveiled ‘House Check’, an original textile designed by Scottish designer Araminta Campbell. It will become an enduring signature of the House… and part of its visual language, the high-end retailer said.

So for the anchor Savile Row retailer, it becomes “more than a seasonal tweed”, with House Check conceived “as a modern-day heirloom: something distinctly and recognisably Gieves & Hawkes, expressing both its centuries of heritage and the new chapter it is entering.”

It will therefore “be carried forward through future collections and passed from one generation to the next.”

To create a cloth “of this significance”, Gieves & Hawkes selected Campbell “for her exceptional understanding of tweed, weaving, colour and the British landscape.”

She said: “My role was to take the history, character and creative vision of Gieves & Hawkes and translate it into a textile that could only belong to this House.

Every decision—from the architectural proportions of the check to the balance of its colours and woven structures—was considered in detail. We worked through seven design rounds to create something with depth, integrity and the ability to endure.”

Working with Gieves & Hawkes design director Joshua Schacheri and head cutter Davide Taub, Campbell “interpreted creative inspiration drawn from the House’s historic home at No1 Savile Row and its longstanding military, naval and royal associations.” 

The asymmetric proportions of the check “reflect the building’s façade, from the changing scale of its windows to the interplay of light and shadow across its masonry.”

Its base combines two shades of navy with green, “creating softness, depth and movement”. Red and gold “recall the metallic detailing and braiding of ceremonial uniforms”, while the green also “evokes the British landscape”.

Within the vertical stripe, a subtle basket-weave structure replicates the cording and twisted ropework found on military dress.

Scacheri said: “Creating the House Check was about establishing a textile identity that belongs unmistakably to Gieves & Hawkes. We are tailors rather than specialist textile designers, so it was important that we worked with someone exceptional in her field. Araminta’s understanding of British craft, colour and woven storytelling made her the natural choice to realise that ambition.”

For its first season, the House Check appears across a tailored jacket, hats, scarves and a shawl, as well as within a double-faced peacoat and selected British-made outerwear. 

Future seasons will see it evolve through new fabrics and categories.