JD Sports Fashion — the giant British stock exchange-listed retailer — announced on Wednesday that it has begun trading on the OTCQX Best Market, improving access for US investors. It reflects North America becoming its largest region, representing 38% of revenue.
The company, which will maintain its main London Stock Exchange listing, has over 2,500 stores across North America, including JD Sports, Finish Line, Hibbett, Shoe Palace and DTLR. Overall it reported £12.7 billion in revenue for the year ended January 31, 2026 from its 4,900 stores in 51 countries.
It begins trading on OTCQX under the ticker symbols JDSPY and JDDSF and the exchange said that upgrading to the OTCQX Market is an “important step for companies seeking to provide transparent trading for their US investors”. Other UK retail giants such as Tesco, Sainsbury’s and M&S also trade their shares via OTC Markets in America.
JD CEO Régis Schultz added that the US “is one of our most important markets and remains central to the growth story that has established JD as a leading global sports fashion retailer. We greatly value the investors who support JD’s growth story there. Joining OTCQX reflects our commitment to the highest standards of transparency and governance, and ensures our US investors can engage with our business on that basis.”
JD has been steadily buying up US businesses in recent years as it to seeks expand in the world’s most important market for its products categories.
But just like its market peers, it has been forced to deal with muted demand among its core youth demographic and also falling sales of Nike products, which make up a huge chunk of its inventory.
Yet its revenue there remains considerable with a tally of around £4.7 billion/$5.9 billion at the last count.
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