Kalyan Jewellers names Sara Ali Khan as brand ambassador

Fine jewellery brand Kalyan Jewellers has named Sara Ali Khan as its newest brand ambassador as the Kerala based business seeks to connect with younger shoppers across India.

 
“At Kalyan Jewellers, we celebrate the values, relationships, and milestones that jewellery comes to represent in people’s lives,” said Kalyan Jewellers’ executive director Ramesh Kalyanaraman in a release on Tuesday. “Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
 
In her new role, Sara Ali Khan joins Kalyan Jewellers’ brand ambassadors Amitabh Bachchan and Katrina Kaif. The brand is harnessing the Bollywood celebrities’ pan-India appeal to help it connect with shoppers across diverse regions and generations.

“Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship, and transparency,” said Sara Ali Khan on the partnership. “For me, jewellery is deeply personal- it carries memories, celebrates relationships, and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”
 
Sara Ali Khan was chosen by the brand for her sense of individuality and blend of traditional and modern values and style. The actor is known for her performances in films including ‘Kedarnath,’ ‘Atrangi Re,’ and ‘Zara Hatke Zara Bachke’ and she hails from a family of well-known creatives including father Saif Ali Khan and step mother Kareena Kapoor Khan.