By
Reuters
Published
July 10, 2026
Shein said on Friday, after a decision awarding Lacoste damages in a French court, that legal proceedings were ongoing.
A French court awarded Lacoste damages of €110,000 ($125,741) following a dispute over the sale of items with the Lacoste crocodile logo on the Shein platform. “The decision issued on July 9, 2026 relates only to interim proceedings. The substantive proceedings remain ongoing, and there has been no final determination on the merits of the case,” a Shein spokesperson said in a statement.
“Shein takes the protection of intellectual property rights seriously and has cooperated with Lacoste throughout these proceedings, including by promptly removing the products at issue once notified,” said a Shein spokesperson.
Founded in 1933 by French tennis champion Rene Lacoste, the brand took its famous logo from his nickname “The Crocodile.” Swiss family-held company Maus Freres acquired the brand in 2012.
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