The appointment follows a thorough search process led by Kath Smith, Senior Independent Director, and the Board with the support of an external executive search firm. Peter will succeed Darren Shapland, who has served as Interim Chair since the 2026 Annual General Meeting on 21 July 2026. Darren will remain on the Board as an Independent Director.
JD Sports Fashion has appointed Peter Agnefjäll as chair of the board, effective September 1, 2026.
He succeeds Darren Shapland, interim chair since the July 21, 2026 annual general meeting, who remains an independent director.
The move adds IKEA, Ahold Delhaize, WPP, Orkla, Deichmann and Wizz Air experience to JD’s sports-fashion growth agenda.
Peter is an internationally recognised retail leader with extensive experience as a Chair and non-executive director. He built his career over almost two decades at IKEA Group, rising to President and CEO between 2013 and 2017, overseeing a period of significant growth, market expansion and digital transformation.
He subsequently served as Chair of Ahold Delhaize from 2021 to 2025, having previously been Vice Chair and Non-Executive Director. He is currently Non-Executive Director of WPP and was a Member of the Board of Directors at Orkla from 2018 to 2026. Peter’s previous non-executive roles also include footwear retailer Deichmann and Wizz Air.
Peter brings highly relevant experience across global consumer and retail businesses and deep expertise in governance, strategy, international growth and consumer-led transformation.
Darren Shapland, Interim Chair, commented on the appointment: “On behalf of the Board I am delighted to welcome Peter as Chair. He brings an exceptional combination of international retail leadership, Board experience and a proven track record of overseeing growth and transformation in complex global businesses.
His experience and perspective will be invaluable to JD’s Board and executive team as the Group continues to execute against its strategic objectives and capitalise on the significant opportunities ahead.”
Peter Agnefjäll, Chair Elect, said: “JD has built a powerful global position in sports and sport-inspired fashion, with a unique connection to its core customer, strong brand partnerships, carefully curated and vibrant stores, and a clear, defined omni-channel strategy.
I am excited to be joining the Group and look forward to working with the Board and leadership team to leverage JD’s strengths, deepening its roots in international markets and affirming its position in a rapidly evolving retail landscape.”
This announcement is made in accordance with UKLR 6.4.6R. Save as disclosed above, there is no information required to be disclosed pursuant to UKLR 6.4.8R in relation to this appointment.
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Fibre2Fashion News Desk
