The New Delhi-based company represents The LYCRA Company’s complete portfolio across the country. The appointment is aimed at strengthening the company’s presence in one of its fastest-growing markets while ensuring uninterrupted product availability and customer support.
The LYCRA Company has appointed RADCCO as its exclusive distributor in India, covering its full portfolio of fibre and technology solutions.
The move is designed to strengthen market presence, ensure uninterrupted product availability and customer support, and expand access for apparel and personal care manufacturers across one of its fastest-growing markets.
“We are excited to welcome RADCCO as our new exclusive distributor,” said Alistair Williamson, vice president, EMEA & South Asia, The LYCRA Company.
“This appointment underscores our commitment to one of the world’s most dynamic and rapidly expanding markets. RADCCO’s deep industry expertise and customer-first approach position them as the ideal partner to help us accelerate growth in the region. This has ensured that there is no disruption to the service, support, or product availability our customers depend on,” Williamson added.
RADCCO is managing distribution business of The LYCRA Company’s portfolio of fibre and technology solutions nationwide, supporting customers across the apparel and personal care value chain.
The LYCRA Company is known for developing sustainable fibre and technology solutions that enhance comfort, performance and durability in apparel and personal care products.
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Fibre2Fashion News Desk (JP)
