The Utah Office of Tourism, the official state agency responsible for promoting travel, advertising and economic growth across Utah, USA, has appointed Sartha Global Marketing LLP as its representative in India. The appointment marks Utah’s continued focus on expanding its presence in the growing Indian outbound travel market.Sartha Global Marketing will lead Utah’s engagement with India’s travel trade and media through public relations and marketing initiatives aimed at increasing awareness of the destination and positioning the state as a year-round US destination for Indian travellers.India’s importance as an international source market for Utah has been increasing. The country ranked ninth in visitor spending for the state in 2025, while forecasts indicate that visitor spending from India could grow by 16% between 2024 and 2030.The projected growth is expected to be supported by long-haul travel demand, improved air connectivity into the US and growing interest among Indian travellers in experiential and nature-led itineraries.Utah offers a mix of outdoor and urban experiences, including skiing and snowboarding, whitewater rafting, boating, hiking, biking and fishing. The state is also home to several national parks, national monuments and state parks.Beyond its outdoor attractions, Utah has urban centres and towns with historic and local heritage, alongside arts and cultural experiences, supporting its positioning as a year-round destination.Rachel Bremer, Global Markets Director at the Utah Office of Tourism, said, “By partnering with Sartha, we plan to expand our outreach in the Indian market and position Utah as a premier travel destination for aspiring travelers. This appointment builds on our growing travel trade and media network and destination awareness in India, generating greater interest among potential Indian travelers.”Sartha Global Marketing will work with the Utah Office of Tourism to engage travel industry stakeholders and media in India, with the aim of strengthening destination awareness and encouraging greater consideration of Utah among potential travellers.Sheema Vohra, Managing Director at Sartha Global Marketing, said, “We are delighted to represent Utah in the Indian market. With the state’s unique topography, endless outdoor adventures, and a diverse range of experiences for all ages throughout the year, we hope to inspire more Indians to discover this beautiful destination.”
