By
Reuters
Published
July 16, 2026
The World Cup trophy will be transported to the New York-New Jersey stadium in a bespoke Louis Vuitton trunk, with the French luxury fashion house once again entrusted with designing the carry case for the most coveted prize in soccer.
The trunk features a golden V for “Victory”- and “Vuitton”- across the front, with the brand’s recognisable monogram pattern and gold-plated brass corner protectors. The interior is lined with beige leather and features a patch commemorating the partnership between Louis Vuitton and FIFA.
It is the fifth successive occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018, and 2022 tournaments. “For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together,” Louis Vuitton CEO and chairman Pietro Beccari said in a statement.
Luxury brands have long staked out their territory in professional sport, with Tiffany & Co. crafting the prize awarded to the Super Bowl champion- now known as the Vince Lombardi Trophy- since the first edition in 1967. Louis Vuitton also crafts bespoke luxury trophy trunks for major Grand Prix circuits under a 10-year deal with Formula 1. But there is only one trophy for the quadrennial global showpiece- the prize typically resides at the FIFA Museum in Zurich- making the chance to design its bespoke luggage a particular honour.
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