Charles & Keith names actress Kim You Jung as brand ambassador

Singapore-based footwear and accessories brand Charles & Keith has appointed South Korean actress Kim You Jung as its newest brand ambassador. 

The partnership brings together the actress and fashion label through a shared spirit of modern femininity, creativity, and confidence. In this role, she will be featured in upcoming campaigns and brand initiatives. 

Kim made her acting debut in 2003 at just four years old, and became one of the most in-demand child actresses in South Korea. Most recently, she was in teen romance film “20th Century Girl” (2022), fantasy romance “My Demon” (2023–2024), and psychological thriller “Dear X” (2025). 

“United by a shared spirit of modern femininity, creativity, and confidence, [Kim] embodies the values that define Charles & Keith and its continued commitment to celebrating individuality, self-expression, and contemporary style,” the company said in a news statement. 

Founded in 1996, Charles & Keith has evolved from a single footwear store in Singapore into a global fashion brand with a presence across retail and e-commerce channels worldwide. The company offers a range of products including footwear, handbags, eyewear, accessories and fashion jewelry.

The brand has built its reputation on delivering trend-driven collections that balance aspirational design with accessible pricing. In 2022, Charles & Keith named actress and singer Krystal as its first-ever global brand ambassador.