The men’s ready-to-wear brand Jaqk has officially announced that it is ceasing operations and has entered judicial liquidation. With distant ties to the Mulliez group, the northern French brand- founded by six enthusiasts, including Antoine and Romain Leclercq- will keep two stores open until the end of the summer.
The brand formally confirmed the cessation of its operations on June 16. “It is with deep regret that we inform you that, as of today, our company has been placed in judicial liquidation,” stated management. “For several months, we have done everything in our power to safeguard our business and continue the journey we were building together, but despite the dedication of our teams, we have unfortunately been unable to find a viable outcome.”
Operationally, the company says it has ensured the continuity of deliveries. Pending orders will be fulfilled through shipments handled by its logistics provider. Two weeks earlier, the after-sales service had announced that exchanges and refunds would shortly come to an end.
Despite the ongoing proceedings, liquidation does not entail the immediate closure of the entire bricks-and-mortar network. The stores in Lille and Le Touquet will remain open until the end of the summer to sell the latest collection.
“This announcement marks the end of a fifteen-year entrepreneurial journey,” said the brand’s team, “driven by a passion for our craft, our products and our customers, a desire to do things well, and the trust you have placed in us over the years. As we turn the page today, we remain proud of how far we have come and deeply grateful to everyone who has helped bring this company to life.”
Poker and responsible fashion
The brand’s casual menswear drew inspiration from moments shared with friends, card games, and poker in particular: Jaqk is a contraction of Jack, Ace, Queen, and King. The collections featured shirts, polo shirts, chinos, jumpers, jackets, and T-shirts- essentials recognisable for their detailing, embroidery, and even hidden messages.
Eighty-five percent of production was carried out in certified workshops in neighbouring countries, using certified materials, and in small quantities to avoid unsold stock. The brand had gradually expanded its distribution to Rouen, La Baule, Toulon, La Rochelle, and Le Touquet-Paris-Plage, as well as to French and international multi-brand retailers.
The year 2013 even marked the opening of a store on the Champs-Élysées. The location was later moved to Rue La Boétie (8th arrondissement, Paris).
The brand had recently turned to commission-affiliation to accelerate its physical expansion across the country. The action plan specifically targeted attractive areas, as the company aimed to establish a network along the coastline from Hossegor to the Belgian North Sea coast.
Copyright © 2026 FashionNetwork.com All rights reserved.
