Mr Marvis accelerates growth strategy with additional investors

Mr Marvis’s international expansion continues to gain momentum. The Amsterdam-based menswear brand, founded in 2016, which most recently opened a store in Düsseldorf, has announced a strategic investment by its existing shareholders, Amlon Capital and Capital A Investment Partners. Amlon Capital’s backers include, among others, Fred Gehring, former CEO, and Ludo Onnink, former CFO, of Tommy Hilfiger.

In addition, three industry figures are joining the shareholder group: Christian Stahl, a former partner at private equity firm Apax Partners; Manny Chirico, former CEO of PVH Corp.; and Martijn Hagman, former CEO of Tommy Hilfiger and PVH Europe.

This investment assembles one of the strongest shareholder groups in the consumer goods and apparel sector, bringing together decades of experience in building, scaling and leading some of the world’s most successful brands. The investors see significant potential in the brand and intend to support the founders and management team as they scale the business and enter the next phase of international growth.

The company has built a thriving direct-to-consumer business that continues to grow online, while rapidly expanding its brick-and-mortar retail presence across Europe. Following the recent openings of flagship stores on London’s King’s Road and on Boulevard Saint-Germain in Paris, Mr Marvis now operates 26 stores across major European cities.

Further flagship locations are in the pipeline, including one on Berlin’s Kurfürstendamm later this month. This will further strengthen the brand’s omnichannel presence and bring it even closer to its customers across the continent.

The investment is invaluable to the next chapter of growth, says CEO and co-founder David Sipkens. “From day one, our aim has been to build an enduring international brand that is truly loved by customers. We are incredibly proud that such an exceptional group of investors and industry leaders has decided to join us on this journey,” he says. 

The brand has a distinctive identity, an outstanding product and an extremely loyal customer base. “We have the utmost confidence in the founders and the management team and are delighted to deepen our commitment to the company. We are convinced that Mr Marvis has all it takes to become one of Europe’s defining premium consumer goods brands,” adds Christian Stahl of Amlon Capital.