On unveils its second collection with Zendaya

Zendaya and On continue their collaboration. The young Hollywood actress and the Swiss premium sportswear brand On launched their second collection at the start of the month. The accompanying campaign, created by the Argentinian directing trio Pantera, draws on the visual language and dynamism of classic action films.

The collection was developed in partnership with Zendaya’s long-standing creative collaborator and stylist, Law Roach. Channelling the energy of classic action cinema, the campaign puts the season’s new styles into motion to striking effect.

Designed for all-day comfort, the jointly developed collection blends On’s performance expertise with the unmistakable style of Zendaya and Law Roach. Oversized crewnecks and sweatpants feature ruching and bungee-cord details for an adjustable fit and silhouette. A specially developed python print makes a statement on a bodysuit, a figure-hugging long-sleeved top and a half-zip anorak.

The Cloudnova Moon debuts in a new silhouette inspired by Mary Janes, pairing a technical knit upper with elegant Speed Laces. It is available in three colourways: Clove / Ivory, Dew / Antler, and Black / Ivory.

“With every season, we continue to evolve our all-day essentials. For this collection, we had particular fun with the python print, which we used as a modern interpretation of camouflage,” says Zendaya.

“From the very beginning, our collaboration with On was about rethinking sportswear. For this collection, we’ve combined our personalities and our love of prints with technical materials. The result is pieces that make you feel good and move with you,” adds stylist Law Roach.

The collection is available through On’s regular stores and online shop. In Los Angeles, Paris, Tokyo, and Chengdu, the new styles are also showcased in immersive pop-ups at the Swiss brand’s flagship stores. For the campaign film, the Pantera directing trio transports the action genre into a new world, placing Zendaya at the centre of the action as she moves with ease through choreographed scenes.

The film playfully illustrates how naturally each piece moves with the body. It is accompanied by campaign stills that capture Zendaya in motion, radiating presence, poise and ease.

“Cinematic storytelling has been a central part of our partnership with Zendaya from the very beginning,” says Alex Griffin, chief marketing officer at On. “Right from the start, we wanted to create more than traditional advertising: worlds that entertain, surprise and captivate people. With this new chapter, we’re advancing that approach and once again placing movement at its core.”